I help teams move from abstract ideas to tangible solutions.

My background is in Industrial Design. That training still shapes how I work: an idea is not finished until someone can hold it, use it, or argue with it.

I help organisations turn complex questions into solutions that work for customers, citizens and employees. I start with research into what people need, then design services, journeys and digital products with stakeholders — made testable through sketches, prototypes and experiments.

I joined PwC’s Experience Center as an intern in 2018 and am now a manager in Experience Consulting. I lead teams from user research and briefing through to delivery, and the accountability sits with me.

Based in Deventer, working across the Netherlands — often in Amsterdam — and remotely when that suits the work better.